Cartier SoHo Terrace
SoHo, NYC
2023
Cartier
2,000 sqft
Adrian Gaut
A 2,000 sqft terrace landscape merging crafted hardscape and circulation with an evergreen tapestry and seasonal planting designed to bloom across the year. The design emphasizes rewilding principles and horticultural precision to deliver privacy, freshness, and a quietly immersive sensory experience in the middle of the city.
Rewild's planting strategy at Cartier applies rewilding principles to a constrained luxury rooftop. Native perennials, prairie grasses, and pollinator-supporting species are layered vertically to achieve visual density and ecological function within the rooftop's footprint. Evergreen structure carries the composition through winter; spring and summer bring waves of seasonal color from carefully selected native flowering species. The result is a contemplative garden that feels both deliberately designed and naturally composed — privacy and respite without sacrificing horticultural rigor or ecological purpose.
The project was widely covered in luxury and design press. Forbes documented Cartier's NYC arrival in "Cartier Opens New Boutique in New York's SoHo Neighborhood" by Anthony DeMarco; Haute Living featured the rewilded terrace as a defining element of the boutique's experience. The opening also brought attention to Rewild Landscape's expanding hospitality and luxury-retail portfolio — work that demonstrates ecological intelligence does not have to be ornamental or rustic to belong in a maison context.
For Rewild, Cartier SoHo is part of a broader New York hospitality and cultural portfolio including The Surrey Hotel, 144 Vanderbilt Avenue, and the Channel Gardens at Rockefeller Center. Across these projects, Marie Salembier's studio applies a consistent thesis: layered plant communities, native species where possible, evergreen anchoring, seasonal rotation, and stewardship that extends well beyond installation. The Cartier terrace shows how that thesis adapts elegantly to a luxury rooftop — ecological substance delivered with the precision such a context demands.
Category
commercial
Frequently Asked
About Cartier SoHo Terrace
Who designed the Cartier SoHo boutique terrace?
Rewild Landscape designed the terrace landscape for the Cartier boutique in New York's SoHo neighborhood. The project integrates a rewilded rooftop garden with the maison's architectural identity, using native perennials, layered grasses, and seasonal composition to create a contemplative urban garden that contrasts with the retail energy below.
When did the Cartier SoHo boutique open?
The Cartier boutique in SoHo opened in 2023, with landscape design by Rewild Landscape. Coverage appeared in Forbes ("Cartier Opens New Boutique in New York's SoHo Neighborhood") by Anthony DeMarco and Haute Living ("New Cartier Boutique SoHo"), both referencing the rewilded terrace as a distinguishing element of the flagship store's experience.
What planting approach did Rewild Landscape use at Cartier SoHo?
At Cartier SoHo, Rewild Landscape used a rewilded rooftop planting palette combining native perennials, prairie grasses, and pollinator-supporting species rather than formal ornamental horticulture. The approach layered plant communities vertically to achieve density in a constrained rooftop footprint, creating a year-round ecological composition legible from both the terrace and interior spaces.
