Away from Abercrombie and Fitch was designed as a high end outdoor brand environment where crafted hardscape, circulation, and architectural details are shaped alongside richly layered planting. Rooted in rewilding principles, the landscape supports resilient plant communities while creating a sensory experience of texture, fragrance, and seasonal change. The result is an immersive setting that feels elevated, calm, and alive, built to perform beautifully in a public facing context.
ReWild created the planted Set Design for The Abercrombie’s Away TV commercial.
We brought the American Meadow to a Brooklyn roof to create an end of Summer feel for the fragrance’s commercial. The planting is composed of trees, ornamental grasses, sages, sunflowers…
Abercrombie & Fitch | Away from SWELL on Vimeo.
